Orthodontist SEO. The map pack, reviews, and treatment pages that turn "orthodontist near me" and "Invisalign near me" into booked consults — the one place a single practice out-ranks the corporate ortho chains.
A parent whose kid just got told they need braces, or an adult who's finally ready for Invisalign, grabs a phone and searches "orthodontist near me," "braces for kids near me," or "Invisalign near me." They book a free consult with one of the first practices Google shows — and since most orthodontic cases run five to seven thousand dollars and start with that one consult, the practice in the map pack fills its schedule while the rest wait for referrals.
I help orthodontic practices win that moment. Call it orthodontist SEO or SEO for orthodontists — it's the same work: the map pack, a Google profile built for ortho, reviews parents actually trust, and pages for how families search for braces and clear aligners. It's part of our broader dental SEO, but ortho is uniquely consult-driven and review-sensitive, so showing up first and looking trustworthy is the whole game — and the one place a single practice can out-rank the corporate chains, because that spot is earned, not bought.
The map pack, local citations, and proximity signals that put you in front of parents and adults searching for an orthodontist nearby, right when they're ready to book. This is the engine.
Rebuilt for ortho: the right categories, your braces and Invisalign services, real photos of the office and results, and posts, plus a steady flow of reviews. The single biggest lever for the map pack.
A parent choosing where to put their child in braces for two years almost always picks the practice with more, and warmer, reviews. A simple system earns them from the families you've already treated.
Pages for how families actually search — kids' braces, adult Invisalign, cost and financing, "how long does treatment take" — across each area you serve, plus local authority so Google ranks you above bigger budgets.
Orthodontics has a buyer that most SEO ignores: not the patient, but a parent booking consults for a teenager — and they book two or three of them, weeks apart, before choosing. The comparison is deliberate: reviews from other parents, before-and-after photos, payment plans, and how the office treats kids. Meanwhile a large share of searches arrive brand-first — "Invisalign near me" — which means your profile needs to win both the treatment search and the brand search without splitting itself in two.
The work that wins the consult-shopping cycle: a profile whose photos and reviews read like the parents' checklist (kids in the pictures, payment plans mentioned, front-desk kindness in the review text), pages that compare braces and clear aligners honestly instead of pushing one, and enough review volume that you're not eliminated in the first pass. The practice that gets booked second and third in the shopping cycle wins on the substance parents were checking for all along.
organic clicks in twelve months from real Google Search Console data — average position 9.1. Same business, same budget.
the goal for every ortho practice: into the three results at the top of a local search, where new consults begin.
one orthodontic practice per market. When you hire me, the practice across town simply cannot. No fabricated case studies, ever.
I'm early and I'd rather be honest than inflate numbers. You get the founder, direct, and results shown from your own Search Console — not a screenshot from someone else's account. I never make promises about clinical outcomes. See the full numbers.
A free thirty-minute call. I'll pull up your practice's Google profile and your top ortho competitors, live, and tell you exactly where your consults are leaking, whether or not you hire me.