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Local SEO, in plain English.
How HVAC companies, roofers, dentists, lawyers, home service pros, and CPAs actually get found and get the call. No jargon, no fluff.
How to Show Up in AI Search as a Local Business (ChatGPT, Gemini, AI Overviews)
ChatGPT recommends just 1.2% of local businesses — and the map-pack winners aren't the same businesses. What the 2026 data actually says, and the six things to fix this week.
Read it →I Audited 636 Local Business Profiles. Here's What's Actually Broken.
Real data from 636 GBP audits across law, dental, CPA, med spa, HVAC and roofing: the median business has a 4.9 rating — and still loses the map pack.
Read it →Page One Isn't the Goal. The Phone Ringing Is.
Rankings are a lever, not the scoreboard. A calls-first way to measure local SEO: five numbers, where to find them, and what Google's own data won't tell you.
Read it →Want this kind of thinking working for your business?
A free thirty-minute call. I'll tell you exactly what I'd fix first, whether or not you hire me.