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Local SEO, in plain English.

How HVAC companies, roofers, dentists, lawyers, home service pros, and CPAs actually get found and get the call. No jargon, no fluff.

I Audited 636 Local Business Profiles. Here's What's Actually Broken.

Real data from 636 GBP audits across law, dental, CPA, med spa, HVAC and roofing: the median business has a 4.9 rating — and still loses the map pack.

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How Local Businesses Show Up in AI Search (ChatGPT, Gemini, AI Overviews)

45% of consumers now use AI to find local businesses, up from 6% a year ago. How to get named by ChatGPT, Gemini, and Google AI Overviews — backed by the data.

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Page One Isn't the Goal. The Phone Ringing Is.

Ranking #1 means nothing if the phone stays silent. How to measure local SEO by calls — with the data on zero-click search, call tracking, and conversion rates.

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Want this kind of thinking working for your business?

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